4th Digital Finance Forum

The Financial Sector in the Phygital Era

The term “phygital” is a blend of the words physical and digital and describes the new trend of combining physical and digital sales and distribution channels for products and services. It is now being used in the financial sector as well, as companies have started investing in digital technologies under pressure from the fintech startups. At the same time, banks have begun to realize the necessity of modernizing their brick-and-mortar branches, which are still visited by many customers.

While the phygital approach is being applied in distribution channels, banks and insurance companies are transitioning to the digital era. Meanwhile, there are new developments in digital payments and POS devices, which should also be taken into consideration by all professionals involved in related sectors – at least in Greece.

These changes, already underway in companies of the financial sector, was the focus of the 4th Digital Finance Forum organized by Ethos Media. This year’s event was titled “The Financial Sector in the Phyigital Era” and was the next step after the conference “Digital Finance Forum 2016”, which was focused on the digitization of the financial sector and the changes brought by ongoing developments in digital technologies.


Τhe 4th Digital Finance Forum is highly differentiated from all other events because of its material, which was presented in an interactive way allowing the audience maximum participation.

Besides the speeches, panels and Q&A sessions, there was a number of demos and workshops available for all interesting parties.


Brady Simon

Editorial Director, AKJ Associates

Charalampidis Damianos

Chief Digital Officer and Retail Banking Products, Aplha Bank

Christodoulou Nikos

General Manager, Group COO, Member of the Executive Committee, National Bank of Greece

Economou Panagiotis

Head of Contact Center Sector & i-Bank Stores Digital Channels Division, National bank of Greece

Kalyvas George

Head of Product, Upstream

Karaiskakis Dimitris

Chief Operating Officer, Athens Exchange Group

Karapanagou Nikos

Executive Chairman, Motivian

Korou Vicky

ICT Sales Manager - Finance, ΟΤΕ Group

Kostopoulos George

Customer Innovation of Digital Business, Piraeus Bank

Kyriakos Sotirios

Manager, Alternative Networks Division, Alpha Bank

Liapakis Xenofon

CIO & Services, Interamerican & Group Chairman, Hellenic CIO forum

Mytilineos Stefanos

Deputy General Manager, Digital Business, Piraeus Bank

Papadopoulos Antigonos

Commercial Director , Cardlink

Paparidou Yota

1st Executive Vice President, Board of Directors, SEPE (Federation of Hellenic ICT Enterprises)

Sabatakaki Yelfi

Marketing & Communication Director Retail Banking, Eurobank

Sirmakezis Sotiris

General Manager, Group Chief Digital & Technology Officer (Group CDTO), Eurobank Group

Toulias Vassilis

Operational Excellence & Customer/Distributor Service Director Executive Committee member, AXA Insurance

Trigkas Alkiviadis

Head of Electronic Banking, Digital Channels Division, National Bank of Greece

Zachariadis Markos, Dr.

Assistant Professor of Information Systems Management & Innovation, Warwick Business School & FinTech Research Fellow, Cambridge Digital Innovation, University of Cambridge

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